https://junihsu.com/index 2026-08-03T06:34:51+00:00 always 0.5 https://junihsu.com 2026-08-22T04:53:48+00:00 always 0.5 https://junihsu.com/cover-page-mobile 2026-08-22T04:53:49+00:00 always 0.5 https://junihsu.com/cook-more 2026-08-22T04:53:48+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Every year, W+K Shanghai's design team develops a self-initiated project that explores ideas beyond client work. In 2022, we turned our attention to China's growing dependence on waimai (food delivery), where convenience often comes at the cost of excessive single-use plastic waste. To encourage more sustainable daily habits, we created Cook More, Waimai Less—a lunch kit designed to inspire clients and employees to prepare meals at home instead of ordering takeout. The kit includes an apron, tea towel, gloves, a Tyvek lunch bag, a lunch box, reusable wheat straw utensils, and other everyday essentials, transforming home cooking into a more enjoyable ritual. https://freight.cargo.site/t/original/i/X3046163486067145700686441977717/Logo.gif The visual identity combines bold colors, playful graphics, and cheerful messaging to create an engaging experience that feels more like a desirable lifestyle product than a corporate giveaway. Rather than simply promoting sustainability, the project demonstrates how thoughtful design can encourage small behavioral changes through everyday objects. The project received an ADC Merit at the 102nd ADC Annual Awards in the Brand / Communication Design. https://freight.cargo.site/t/original/i/B3046164140520731947753914210165/cookmore_lifestyle6.jpg Every year, W+K Shanghai's design team develops a self-initiated project that explores ideas beyond client work. In 2022, we turned our attention to China's growing dependence on waimai (food delivery), where convenience often comes at the cost of excessive single-use plastic waste. To encourage more sustainable daily habits, we created Cook More, Waimai Less—a lunch kit designed to inspire clients and employees to prepare meals at home instead of ordering takeout. The kit includes an apron, tea towel, gloves, a Tyvek lunch bag, a lunch box, reusable wheat straw utensils, and other everyday essentials, transforming home cooking into a more enjoyable ritual. https://freight.cargo.site/t/original/i/C3046164593222278260660020418421/CookMore_Visual_6_3500px.jpg https://freight.cargo.site/t/original/i/F3046164593591213142134211450741/CookMore_Visual_2_3500px-2.jpg https://freight.cargo.site/t/original/i/S3046164593609659886207921002357/CookMore_Visual_1_4000px.jpg https://freight.cargo.site/t/original/i/S3046165849685357353238709639029/CookMore_Visual_5_3500px.jpg https://freight.cargo.site/t/original/i/N3046167602439639004899175536501/CookMore_Visual_2_3500px.jpg https://freight.cargo.site/t/original/i/V3046167960214240314495929128821/CookMore_Visual_3_3500px.jpg https://junihsu.com/my-gold 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png https://freight.cargo.site/t/original/i/N3054298979874337761618568648565/unknown.png Extending beyond the logo, the bite motif evolved into the foundation of the entire visual system, informing graphic elements, layouts, iconography, and brand communications. The result is a cohesive identity that feels energetic, approachable, and instantly recognizable while reinforcing the joyful experience of earning rewards through every visit. https://freight.cargo.site/t/original/i/M3054299669801012862429508638581/May-07-2025-01-49-11.gif https://freight.cargo.site/t/original/i/M3054300220030495093038014240629/Screenshot-2025-04-17-at-7.58.48PM.png https://freight.cargo.site/t/original/i/R3054303219895356591906426689397/Screenshot-2026-07-27-at-4.47.35PM.png MyGold is McDonald's China's premium membership program, created to reward its most loyal customers through exclusive benefits and experiences. W+K Shanghai was commissioned to refresh the program's identity with a younger, more contemporary visual language that would resonate with a new generation of members while strengthening its appeal to existing loyal customers. The identity is built around a simple yet memorable idea: "the more you eat, the more you earn." To express this concept, we introduced a playful bite mark into the MyGold logo, transforming an everyday eating gesture into the brand's defining visual asset. More than a graphic detail, the bite becomes a recognizable symbol of participation, reward, and the irresistible craving associated with McDonald's. https://freight.cargo.site/t/original/i/P3054303789789068005089314314101/Screenshot-2025-04-17-at-8.00.44PM.png https://freight.cargo.site/t/original/i/K3054304127382931298047818438517/Screenshot-2025-04-17-at-8.00.02PM.png https://freight.cargo.site/t/original/i/O3054304207552481042389529761653/Screenshot-2025-04-17-at-7.59.32PM.png https://freight.cargo.site/t/original/i/C3054304320151406868312632825717/Screenshot-2025-04-17-at-7.59.04PM.png https://freight.cargo.site/t/original/i/J3054310177361585152569461938037/Screenshot-2025-04-17-at-8.00.18PM.png https://freight.cargo.site/t/original/i/O3054310865129991196756384388981/Screenshot-2025-04-17-at-8.06.33PM.png https://freight.cargo.site/t/original/i/M3054327541078867550559593011061/unknown-2.png https://freight.cargo.site/t/original/i/R3054330137863924294800593098613/Screenshot-2026-07-26-at-8.27.31PM.png https://freight.cargo.site/t/original/i/W3054332050182542184048680474485/Screenshot-2026-07-27-at-5.14.16PM.png https://junihsu.com/olympics-paris-2024 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png As part of Nike's global campaign for the Paris 2024 Olympic Games, we developed the Chinese typography system for the campaign's visual identity. The project translated Nike's global creative direction into a scalable system that could preserve the bold character of the original design while addressing the unique constraints of Chinese typography. The global campaign features a highly condensed, extended type treatment paired with dynamic athlete photography and POV lines to create a strong sense of movement and energy. While Latin typefaces can be stretched and compressed with relative flexibility, Chinese characters require a more considered approach to maintain legibility and visual balance. https://freight.cargo.site/t/original/i/Q3060527911683723424781963597685/Screenshot-2026-07-24-at-6.58.50PM.png As part of Nike's global campaign for the Paris 2024 Olympic Games, we developed the Chinese typography system for the campaign's visual identity. The project translated Nike's global creative direction into a scalable system that could preserve the bold character of the original design while addressing the unique constraints of Chinese typography. The global campaign features a highly condensed, extended type treatment paired with dynamic athlete photography and POV lines to create a strong sense of movement and energy. While Latin typefaces can be stretched and compressed with relative flexibility, Chinese characters require a more considered approach to maintain legibility and visual balance. https://freight.cargo.site/t/original/i/W3060528018711732540444782073717/Screenshot-2026-07-31-at-2.31.36PM.png To bridge this gap, we designed a modular typography system built around three master type styles. Each style follows a consistent proportional framework while offering a spectrum from wide to condensed, allowing the typography to adapt seamlessly across different formats and applications. The result is a flexible design system that maintains visual consistency with the global campaign while responding to the structural characteristics of the Chinese language. https://freight.cargo.site/t/original/i/W3060530463237363700287143122805/nike-olymics.jpg https://freight.cargo.site/t/original/i/A3060530802712794888764021512053/Screenshot-2026-07-24-at-6.58.50PM.png https://freight.cargo.site/t/original/i/E3060533596158590202822551377781/Screenshot-2026-07-24-at-6.56.07PM.png https://freight.cargo.site/t/original/i/S3060533669595078360260276361077/Screenshot-2026-07-24-at-6.55.45PM.png https://freight.cargo.site/t/original/i/R3060533731981966817545979926389/Screenshot-2026-07-24-at-6.56.32PM.png https://freight.cargo.site/t/original/i/U3060533789554255071593490519925/Screenshot-2026-07-24-at-6.56.46PM.png https://freight.cargo.site/t/original/i/C3060534638676331528517860956021/Screenshot-2026-07-24-at-6.59.04PM.png https://junihsu.com/internship 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png For W+K Shanghai's 2023 Internship Program, we created a distinctive visual identity around the campaign message: "Don't Come to Work. Come to Create." Rather than presenting the internship as a traditional workplace, the campaign celebrates curiosity, experimentation, and creative freedom. At the heart of the identity is a bespoke three-dimensional clay typeface, handcrafted to express the playful and unpredictable nature of creativity. Inspired by the restless energy of emerging talent, each letter was individually sculpted, giving the typography an organic, tactile quality that feels expressive, imperfect, and full of character. https://freight.cargo.site/t/original/i/O3052937719440209889364691621749/internship-poster_0419.jpg https://freight.cargo.site/t/original/i/D3052937870777298270077853079413/Apr-22-2025-17-29-47.gif https://freight.cargo.site/t/original/i/V3052938239749073232416304502645/Apr-22-2025-17-28-26.gif The handcrafted letterforms became the foundation of the campaign's visual system, extending across key visuals, recruitment materials, and digital communications. By combining typography with a vibrant graphic language, the identity transforms a recruitment campaign into an engaging creative experience that reflects W+K's culture of making, experimenting, and creating. https://freight.cargo.site/t/original/i/B3052938550687391338864506541941/03.gif https://freight.cargo.site/t/original/i/I3052941040389098735221559498613/Screenshot-2026-07-26-at-8.17.40PM.png For W+K Shanghai's 2023 Internship Program, we created a distinctive visual identity around the campaign message: "Don't Come to Work. Come to Create." Rather than presenting the internship as a traditional workplace, the campaign celebrates curiosity, experimentation, and creative freedom. At the heart of the identity is a bespoke three-dimensional clay typeface, handcrafted to express the playful and unpredictable nature of creativity. Inspired by the restless energy of emerging talent, each letter was individually sculpted, giving the typography an organic, tactile quality that feels expressive, imperfect, and full of character. https://junihsu.com/founders-day 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Founder's Day is one of the most anticipated events at W+K Shanghai. In 2023, we celebrated three years in one, so we wanted the visuals to feel just as over-the-top as the party itself. We created a chaotic world of cake monsters: drunk cakes, smoking cakes, dancing cakes, and all kinds of ridiculous characters, to capture the energy of an unforgettable night. Inspired by the messy, hilarious moments that only happen at great parties, the visuals were designed to make people feel the excitement before they even arrived. https://freight.cargo.site/t/original/i/B3060718844616024635127417247605/thumb.gif Founder's Day is one of the most anticipated events at W+K Shanghai. In 2023, we celebrated three years in one, so we wanted the visuals to feel just as over-the-top as the party itself. We created a chaotic world of cake monsters: drunk cakes, smoking cakes, dancing cakes, and all kinds of ridiculous characters, to capture the energy of an unforgettable night. Inspired by the messy, hilarious moments that only happen at great parties, the visuals were designed to make people feel the excitement before they even arrived. https://freight.cargo.site/t/original/i/U3060718960535364394318239602549/41th_1.gif The visuals were made to feel loud, messy, ridiculous, and just out of control. To push the idea even further, we used AI as a creative exploration tool to imagine unexpected characters and surreal scenes, building a playful visual language across the event graphics and animations. https://freight.cargo.site/t/original/i/Q3060719617331687138746824890229/Screenshot-2025-05-06-at-12.57.08PM.png https://freight.cargo.site/t/original/i/G3060719812166198045267109058421/Screenshot-2025-05-06-at-1.03.33PM.png https://freight.cargo.site/t/original/i/F3060720541384438023079393990517/swimsuits.gif https://freight.cargo.site/t/original/i/R3060727357474820002832425654133/Generated-with-Kive.ai---Colorful-art-posters-place-these-art-posters-in-an-sunny-outdoor-wall_-recreate-this-image-but-better-quality-and-lighting-1.png https://freight.cargo.site/t/original/i/P3060728278022689513160179947381/foundersday_mainKV_1200px.jpg https://junihsu.com/paiza 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Paiza is the exclusive VIP membership program of Marina Bay Sands, Singapore, offering premium experiences and personalized services to its most valued guests. In 2024, W+K Shanghai was commissioned to reimagine the brand identity and develop a comprehensive visual system that reflects Paiza's elevated hospitality experience. Building on the equity of the existing logo, we transformed its distinctive capsule-shaped silhouette into the foundation of a flexible visual language. The form evolved into a versatile graphic device that informed a cohesive system of patterns, layouts, and supporting brand elements, creating a recognizable identity across a wide range of applications. https://freight.cargo.site/t/original/i/O3049593602732079538459653674869/Copy-of-DBSG--NEW-Portfolio.png Paiza is the exclusive VIP membership program of Marina Bay Sands, Singapore, offering premium experiences and personalized services to its most valued guests. In 2024, W+K Shanghai was commissioned to reimagine the brand identity and develop a comprehensive visual system that reflects Paiza's elevated hospitality experience. Building on the equity of the existing logo, we transformed its distinctive capsule-shaped silhouette into the foundation of a flexible visual language. The form evolved into a versatile graphic device that informed a cohesive system of patterns, layouts, and supporting brand elements, creating a recognizable identity across a wide range of applications. https://freight.cargo.site/t/original/i/D3049593848461157344344590751605/Screenshot-2026-07-24-at-5.52.52PM.png The identity system was further structured around Paiza's four core service pillars, each expressed through its own visual language while remaining connected within the broader brand system. Alongside the identity, we developed a comprehensive toolkit of templates and design guidelines, enabling consistent, scalable communication across both digital and print touchpoints. https://freight.cargo.site/t/original/i/J3049594019111986770231652751221/Copy-of-DBSG--NEW-Portfolio-2.png https://freight.cargo.site/t/original/i/X3049594219259159969980287784821/Apr-22-2025-21-24-59.gif https://freight.cargo.site/t/original/i/V3049594300775322031702796375925/Copy-of-DBSG--NEW-Portfolio-3.png https://freight.cargo.site/t/original/i/Y3049594764618701765129471760245/Copy-of-DBSG--NEW-Portfolio-4.png https://freight.cargo.site/t/original/i/P3049594837151299462955428714357/Copy-of-DBSG--NEW-Portfolio-5.png https://freight.cargo.site/t/original/i/F3049594897711960256943886669685/Copy-of-DBSG--NEW-Portfolio-6.png https://freight.cargo.site/t/original/i/Z3049594964839661941172945000309/Copy-of-DBSG--NEW-Portfolio.png https://freight.cargo.site/t/original/i/H3049595311509323318396548519797/Copy-of-DBSG--NEW-Portfolio-1.png https://junihsu.com/lights-craving 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Lights Craving is a lighting exhibition curated by Cuunion in Shanghai, bringing together 14 contemporary lighting brands in a dialogue between light, space, and perception. Centered around the theme of "a poetic dialogue between light and space," the exhibition identity was designed to capture the emotional and spatial qualities of light beyond its functional purpose. Rather than directly depicting the luminaires, the visual language abstracts their distinctive silhouettes, colors, and sculptural characteristics into a dynamic system of geometric forms and linear compositions. These elements shift, intersect, and expand across different applications, echoing the movement of light through architectural space while creating a flexible identity for the exhibition. https://freight.cargo.site/t/original/i/M3049576260283893057456635615093/10.jpg Lights Craving is a lighting exhibition curated by Cuunion in Shanghai, bringing together 14 contemporary lighting brands in a dialogue between light, space, and perception. Centered around the theme of "a poetic dialogue between light and space," the exhibition identity was designed to capture the emotional and spatial qualities of light beyond its functional purpose. Rather than directly depicting the luminaires, the visual language abstracts their distinctive silhouettes, colors, and sculptural characteristics into a dynamic system of geometric forms and linear compositions. These elements shift, intersect, and expand across different applications, echoing the movement of light through architectural space while creating a flexible identity for the exhibition. https://freight.cargo.site/t/original/i/E3049576761961544886061601363829/05.jpg https://freight.cargo.site/t/original/i/D3049577472345659164616434095989/24.jpg https://freight.cargo.site/t/original/i/R3049577616340943403993194010485/26.jpg https://freight.cargo.site/t/original/i/O3049578637866289973807033849717/19.jpg https://freight.cargo.site/t/original/i/A3049579993259257533690048386933/posters-0903.jpg https://freight.cargo.site/t/original/i/E3049581290102259403618946094965/A481EECA-86AB-4304-B853-232EC8D796BA.JPG The resulting visual system balances structure and spontaneity, translating the exhibition's curatorial concept into a contemporary graphic language that unifies promotional materials, exhibition graphics, and communication assets. https://freight.cargo.site/t/original/i/I3049581821682083375707095013237/14.jpg https://freight.cargo.site/t/original/i/S3049582557467364243759980320629/31.jpg https://junihsu.com/manman 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png manman is a handcrafted cake brand built around the idea of slowing down and finding joy in life's quieter moments. Named after the Chinese word 慢慢 "slowly", the brand encourages people to pause, savor homemade desserts, and embrace a gentler pace of everyday life. To bring this philosophy to life, I created a series of whimsical illustrations inspired by moments that unfold naturally at their own pace. A slowly moving snail, floating dandelion seeds, the gentle glow of a burning sparkler, and drifting clouds became visual metaphors for patience, warmth, and simple pleasures. https://freight.cargo.site/t/original/i/D3054399759288706128284658931573/Generated-with-Kive.ai---Replace-the-current-cream-striped-background-with-a-clean-light-gray-background.-Keep-the-rectangular-cookie-box-exactly-the-same_-including-its-packaging-details_-angle_-scale_-lighting_-and-natural-shadow..png manman is a handcrafted cake brand built around the idea of slowing down and finding joy in life's quieter moments. Named after the Chinese word 慢慢 "slowly", the brand encourages people to pause, savor homemade desserts, and embrace a gentler pace of everyday life. To bring this philosophy to life, I created a series of whimsical illustrations inspired by moments that unfold naturally at their own pace. A slowly moving snail, floating dandelion seeds, the gentle glow of a burning sparkler, and drifting clouds became visual metaphors for patience, warmth, and simple pleasures. https://freight.cargo.site/t/original/i/R3054401706729924733875732584309/manman4.jpg The illustration system establishes a soft and approachable brand personality, reinforcing the emotional connection between handmade cakes and the comforting ritual of slowing down. Applied consistently across the identity, the illustrations create a playful yet calming visual language that reflects the spirit of manman. https://freight.cargo.site/t/original/i/S3054402041999498273546833205109/Generated-with-Kive.ai---Brown-paper-pouch.png https://freight.cargo.site/t/original/i/E3054402330156087448963738998645/manman7.png https://freight.cargo.site/t/original/i/O3054405754203828922783290857333/Generated-with-Kive.ai---Rectangular-cookie-box-Sunny-Home-keep-all-the-items-in-the-product-image_-tea-cup_-cookies.png https://freight.cargo.site/t/original/i/T3054405915483712359225900636021/ChatGPT-Image-2026727-05_29_44.png https://freight.cargo.site/t/original/i/Q3054407106792891383462453548917/manman1.jpg https://freight.cargo.site/t/original/i/O3054407708636363532310284572533/manman5.jpg https://freight.cargo.site/t/original/i/V3054411395291953639459013236597/Generated-with-Kive.ai---Paper-packaging-cards.png https://junihsu.com/about 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Juni Hsu is a Design Director currently based in Taipei, working across branding, visual identity, and creative direction. She collaborates with brands, agencies, and cultural organizations. Previously Head of Design at Wieden+Kennedy Shanghai, she has led multidisciplinary projects spanning branding, campaigns, typography, exhibitions, and product design. Outside of client work, she spends her time building Fragile Items, a small, independent design brand that explores the rebirth of everyday objects through thoughtful and playful design. Her work often begins with a simple observation. By identifying the one idea that feels most distinctive, she develops visual languages that are thoughtful, intuitive, and built to endure beyond trends. https://freight.cargo.site/t/original/i/Z3065292834860511350152366364533/Screenshot-2026-08-03-at-2.17.18PM.png Juni Hsu is a Design Director currently based in Taipei, working across branding, visual identity, and creative direction. She collaborates with brands, agencies, and cultural organizations. Previously Head of Design at Wieden+Kennedy Shanghai, she has led multidisciplinary projects spanning branding, campaigns, typography, exhibitions, and product design. Outside of client work, she spends her time building Fragile Items, a small, independent design brand that explores the rebirth of everyday objects through thoughtful and playful design. Her work often begins with a simple observation. By identifying the one idea that feels most distinctive, she develops visual languages that are thoughtful, intuitive, and built to endure beyond trends. https://junihsu.com/paper-stories 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png These works explore collage as a way of thinking and storytelling. By combining found materials, handwritten notes, paper textures, and unexpected imagery, I use analog techniques to create narratives that feel intuitive, humorous, and emotionally expressive. One project is an experimental IT Book, entirely handmade using cardboard, handwritten notes, collage, and hand-binding. Created years ago, it reimagines the conventional IT manual by replacing rigid instructions with a tactile, playful reading experience. The rough materials, visible construction, and handmade imperfections bring warmth and personality to a subject that is often perceived as technical and impersonal. https://freight.cargo.site/t/original/i/L3065225161282776491880984319861/01.jpg https://freight.cargo.site/t/original/i/Q3065225360526059232017851324277/03.jpg https://freight.cargo.site/t/original/i/H3065225946228630316369824683893/05.jpg https://freight.cargo.site/t/original/i/C3065226338221941882697796523893/02.jpg https://freight.cargo.site/t/original/i/N3065227338902467649219843037045/02.jpg https://freight.cargo.site/t/original/i/W3065227626450314270204333627253/07.jpg https://freight.cargo.site/t/original/i/Y3065228163803969137363572201333/04.jpg https://freight.cargo.site/t/original/i/U3065229357013162801192208930677/02.jpg These works explore collage as a way of thinking and storytelling. By combining found materials, handwritten notes, paper textures, and unexpected imagery, I use analog techniques to create narratives that feel intuitive, humorous, and emotionally expressive. One project is an experimental IT Book, entirely handmade using cardboard, handwritten notes, collage, and hand-binding. Created years ago, it reimagines the conventional IT manual by replacing rigid instructions with a tactile, playful reading experience. The rough materials, visible construction, and handmade imperfections bring warmth and personality to a subject that is often perceived as technical and impersonal. https://freight.cargo.site/t/original/i/J3065230700120598807984662091637/thumb-1_600px.jpg The second project is a series of visual explorations imagining the emotional world of athletes through collage. Rather than documenting physical movement, the compositions visualize thoughts and feelings behind each moment—a desperate save becomes as urgent as rescuing a cat, a high jump reaches toward the moon, and crossing the finish line unfolds into a blooming field of flowers. Humor and imagination transform familiar sporting moments into poetic visual stories. Although collage is no longer a dominant visual language in contemporary design, I'm continually drawn to its rawness, warmth, and imperfections. Its layered nature creates unexpected relationships between images, bringing humor, emotion, and a quiet sense of rebellion that still feels refreshingly human today. https://junihsu.com/cult-rosa 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png CULT ROSA is a premium skincare brand centered around Acqua di Rosa, crafted from Damascus roses grown in Italy. Inspired by the elegance of botanical rituals, the brand balances timeless craftsmanship with a contemporary aesthetic. The identity reinterprets the ornamental beauty of Art Nouveau through a modern lens. The custom ROSA logotype features refined, flowing letterforms with intricate details, creating a visual language that feels both vintage and contemporary. Rich, saturated colors are paired with restrained layouts to achieve a sense of understated luxury, allowing decorative elements to feel elegant rather than excessive. https://freight.cargo.site/t/original/i/P3065204032437454697181692008309/Generated-with-Kive.ai---Fragrance-product-set-Sleek-Monolith.png https://freight.cargo.site/t/original/i/P3065204630905172680540675086197/Generated-with-Kive.ai---Fragrance-gift-set-Sleek-Monolith.png https://freight.cargo.site/t/original/i/G3065204918785060694851937605493/Generated-with-Kive.ai---Branded-stationery-set-Rough-Gallery.png https://freight.cargo.site/t/original/i/R3065205913322820684828703430517/Generated-with-Kive.ai---Fragrance-product-set.png CULT ROSA is a premium skincare brand centered around Acqua di Rosa, crafted from Damascus roses grown in Italy. Inspired by the elegance of botanical rituals, the brand balances timeless craftsmanship with a contemporary aesthetic. The identity reinterprets the ornamental beauty of Art Nouveau through a modern lens. The custom ROSA logotype features refined, flowing letterforms with intricate details, creating a visual language that feels both vintage and contemporary. Rich, saturated colors are paired with restrained layouts to achieve a sense of understated luxury, allowing decorative elements to feel elegant rather than excessive. https://freight.cargo.site/t/original/i/J3065208260394302903263503292277/Generated-with-Kive.ai---Add-the-black-box-cover-lid-back-onto-the-fragrance-gift-set-so-it-appears-as-a-closed-premium-black-gift-box.-Preserve-the-product-branding_-proportions_-top-down-composition_-white-background_-realistic-lighting_-.png https://freight.cargo.site/t/original/i/P3065209828238421960059423790965/packaging.jpg To further enrich the brand's character, vintage botanical encyclopedia illustrations were incorporated throughout the packaging system. These archival floral images add a sense of history and authenticity, creating a dialogue between classical botanical references and a clean, modern design language. Together, the typography, imagery, and packaging were designed to create a sophisticated identity that feels timeless, romantic, and distinctly contemporary. https://freight.cargo.site/t/original/i/R3065217531008451330809472980853/Generated-with-Kive.ai---Floral-product-box-Rough-Gallery-keep-all-three-boxes.png https://freight.cargo.site/t/original/i/U3065217776848209601136667367285/Generated-with-Kive.ai---Replace-the-current-branded-stationery-set-with-a-paper-stationery-envelope-and-matching-card_-using-the-reference-image-for-product-identity.-Keep-the-same-overall-composition_-top-down-angled-mockup-layout_-clean-.png https://junihsu.com/fragile-items 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Fragile Items is a Taiwan-based independent design brand exploring the rebirth of overlooked everyday objects. Co-founded as a side project, the brand transforms found, forgotten, or discarded materials into functional objects through thoughtful design, giving familiar items a new purpose and a second life.<div style="text-align: right"></div><div style="text-align: right"></div> https://freight.cargo.site/t/original/i/K3060552279721964330657391023989/fragile_items_july03.jpg As one of the founders, I lead the brand's creative direction, visual identity, and product imagery, shaping a visual language that feels understated, effortless, and quietly expressive. Rather than placing products in carefully styled interiors or idealized living spaces, the photography embraces ordinary environments—everyday corners, layered backgrounds, and naturally imperfect settings. This intentionally relaxed aesthetic allows the objects to feel approachable and adaptable, demonstrating how they can naturally integrate into different homes and lifestyles without relying on a perfectly curated environment. The supporting graphic language follows the same philosophy. Elements such as tape, price stickers, handwritten notes, and utilitarian materials are incorporated as subtle visual cues, creating a sense of spontaneity and informality. Together, these details establish a brand identity that feels honest, playful, and lived-in, while allowing the products to remain the focal point. This philosophy also extends to the packaging. We keep it intentionally simple, using recyclable cartons and minimal graphics to reduce unnecessary materials and allow the objects themselves to remain the focus. https://freight.cargo.site/t/original/i/M3060554497832258729788715538293/Generated-with-Kive.ai---Reference-the-overall-mood_-lighting_-and-visual-style-of-the-image-and-remove-all-the-items-of-the-image_-change-to-the-whole-item-only_-do-not-alter-anything-of-the-item..png https://freight.cargo.site/t/original/i/U3060557477866870349419359999861/Scrapbook-01.mp4 Fragile Items is a Taiwan-based independent design brand exploring the rebirth of overlooked everyday objects. Co-founded as a side project, the brand transforms found, forgotten, or discarded materials into functional objects through thoughtful design, giving familiar items a new purpose and a second life.<div style="text-align: right"></div><div style="text-align: right"></div> https://freight.cargo.site/t/original/i/Q3060559216048224182849280120693/day-night_adate.mp4 https://freight.cargo.site/t/original/i/H3060560780996204420072801015669/kendama_04-2.jpg https://freight.cargo.site/t/original/i/H3060561343013156113781710100341/kendama_11.jpg https://freight.cargo.site/t/original/i/J3060568359213817805135957694325/2.jpg https://freight.cargo.site/t/original/i/L3060582526387053390366436988789/IMG_9793_VSCO.JPG https://freight.cargo.site/t/original/i/J3060590263541813714511090390901/IMG_9790_VSCO.JPG https://freight.cargo.site/t/original/i/R3060590629654343345424561313653/Generated-with-Kive.ai---Bound-paper-booklet.png https://freight.cargo.site/t/original/i/G3060591933396427498920831326069/FragileItems_08.jpg https://freight.cargo.site/t/original/i/V3060592608455026876321872713589/FragileItems_18.jpg https://freight.cargo.site/t/original/i/K3060595013375498509909826443125/fragile_items_july01.jpg https://freight.cargo.site/t/original/i/Z3060596150654164142251102672757/KV_2.jpg https://junihsu.com/beautiful-scenery 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Beautiful Scenery is a series of screen-printed artworks celebrating the beauty and individuality of women. Inspired by abstract forms found in nature, each composition reflects a unique feminine presence—as radiant and singular as the moon, flowing rivers, or blooming flowers. The tactile quality of screen printing adds depth and texture, reinforcing the poetic character of the work. Inspired by the concept of the male gaze, the project explores the relationship between beauty, observation, and the female image. The title Beautiful Scenery refers to something we naturally admire and observe. By combining classic feminine portraits with natural landscapes, the series blurs the boundary between women and scenery, inviting viewers to reconsider the act of looking and what we perceive as beauty. <div style="text-align: right"></div><div style="text-align: right"></div> https://freight.cargo.site/t/original/i/S3060695482146696675307067512693/IMG_4859-2.jpg https://freight.cargo.site/t/original/i/N3060696902232395701689479567221/IMG_4850.jpg https://freight.cargo.site/t/original/i/K3060697412580017244937934575477/IMG_4855.jpg https://freight.cargo.site/t/original/i/N3060699381234991535294992586613/IMG_4865.jpg https://freight.cargo.site/t/original/i/R3060699649579777575547839944565/IMG_4853.jpg https://freight.cargo.site/t/original/i/G3060700637329135746399490774901/IMG_4847.jpg Beautiful Scenery is a series of screen-printed artworks celebrating the beauty and individuality of women. Inspired by abstract forms found in nature, each composition reflects a unique feminine presence—as radiant and singular as the moon, flowing rivers, or blooming flowers. The tactile quality of screen printing adds depth and texture, reinforcing the poetic character of the work. Inspired by the concept of the male gaze, the project explores the relationship between beauty, observation, and the female image. The title Beautiful Scenery refers to something we naturally admire and observe. By combining classic feminine portraits with natural landscapes, the series blurs the boundary between women and scenery, inviting viewers to reconsider the act of looking and what we perceive as beauty. <div style="text-align: right"></div><div style="text-align: right"></div> https://freight.cargo.site/t/original/i/M3060701512258207162443523921781/IMG_4867.jpg https://freight.cargo.site/t/original/i/O3060703546841844772238519408501/IMG_4871.jpg https://freight.cargo.site/t/original/i/T3060704477793677940138460813173/IMG_4877.jpg Through the fusion of portraiture and nature, each artwork presents women not only as subjects of admiration but also as unique landscapes in their own right, creating a visual dialogue between identity, beauty, and observation. https://junihsu.com/fusebox 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png manman is a handcrafted cake brand built around the idea of slowing down and finding joy in life's quieter moments. Named after the Chinese word 慢慢 "slowly", the brand encourages people to pause, savor homemade desserts, and embrace a gentler pace of everyday life. To bring this philosophy to life, I created a series of whimsical illustrations inspired by moments that unfold naturally at their own pace. A slowly moving snail, floating dandelion seeds, the gentle glow of a burning sparkler, and drifting clouds became visual metaphors for patience, warmth, and simple pleasures. https://freight.cargo.site/t/original/i/Y3056270507154254347843442808693/Generated-with-Kive.ai---Glass-serum-bottle-modle-Airy-Zenith.png manman is a handcrafted cake brand built around the idea of slowing down and finding joy in life's quieter moments. Named after the Chinese word 慢慢 "slowly", the brand encourages people to pause, savor homemade desserts, and embrace a gentler pace of everyday life. To bring this philosophy to life, I created a series of whimsical illustrations inspired by moments that unfold naturally at their own pace. A slowly moving snail, floating dandelion seeds, the gentle glow of a burning sparkler, and drifting clouds became visual metaphors for patience, warmth, and simple pleasures. https://freight.cargo.site/t/original/i/L3056271222795690687405497751413/case_mockup3.jpg https://freight.cargo.site/t/original/i/S3056272642364880879724042360693/Generated-with-Kive.ai---Skincare-product-setWhite-Studio-white-background-without-human.png https://freight.cargo.site/t/original/i/W3056275179050445431819323283317/case_mockup4.jpg https://freight.cargo.site/t/original/i/Z3056275401223031055577162946421/case_mockup2.jpg https://freight.cargo.site/t/original/i/W3056276247153820787749780952949/Generated-with-Kive.ai---Glass-serum-bottle-Sleek-Monolith.png https://freight.cargo.site/t/original/i/D3056277264159715059504780646261/Generated-with-Kive.ai---White-cosmetic-jar-Beach-Day.png The illustration system establishes a soft and approachable brand personality, reinforcing the emotional connection between handmade cakes and the comforting ritual of slowing down. Applied consistently across the identity, the illustrations create a playful yet calming visual language that reflects the spirit of manman. https://junihsu.com/arts-without-boundaries 2026-08-03T06:34:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2761535501479587403566594588967/vertical.png Shanghai Grand Theater Arts Group is a cultural institution dedicated to preserving and promoting a diverse range of performing arts. Bringing together multiple art forms and performance groups under one organization, the identity reflects its vision of "Arts Without Boundaries"—an open platform where creativity, culture, and collaboration coexist. Inspired by the interplay of theatre lighting, we developed a visual identity centered around light and shadow as metaphors for artistic expression. Light extends beyond physical boundaries, merging, shifting, and flickering to create an ever-evolving visual language that represents the fluid nature of performance and the limitless possibilities of the arts. https://freight.cargo.site/t/original/i/L3049540665409634939358418278261/SGTAG-3.jpg Shanghai Grand Theater Arts Group is a cultural institution dedicated to preserving and promoting a diverse range of performing arts. Bringing together multiple art forms and performance groups under one organization, the identity reflects its vision of "Arts Without Boundaries"—an open platform where creativity, culture, and collaboration coexist. Inspired by the interplay of theatre lighting, we developed a visual identity centered around light and shadow as metaphors for artistic expression. Light extends beyond physical boundaries, merging, shifting, and flickering to create an ever-evolving visual language that represents the fluid nature of performance and the limitless possibilities of the arts. https://freight.cargo.site/t/original/i/L3049542802575616343052230301557/SGTAG-1-stationery2.jpg The bilingual identity system draws from the rhythmic movement of stage lighting and the abstract forms created by light and shadow. Both the English and Chinese typography were carefully designed to echo these visual qualities, resulting in a flexible identity that adapts seamlessly across print, digital, and environmental applications while reinforcing the theater group's contemporary cultural vision. https://freight.cargo.site/t/original/i/X3049543241202296927717948626805/Screen-Shot-2021-06-15-at-7.56.15-PM.png https://freight.cargo.site/t/original/i/V3049543528602569596112762804085/SGTAG-1-folder.jpg https://freight.cargo.site/t/original/i/L3049543916408470257708666427253/SGTAG-1-ticket.jpg https://freight.cargo.site/t/original/i/O3049548920844116758446633883509/SGTAG-1-posters.jpg https://freight.cargo.site/t/original/i/H3049565903507006825818557224821/SGTAG-1-fabric1_1600_c.jpg https://freight.cargo.site/t/original/i/H3049566024370073996763539412853/SGTAG-1-tee_1600_c.jpg https://freight.cargo.site/t/original/i/B3049599044244880121671737120629/SGTAG-1-postcard.jpg